{"id":650484,"date":"2024-12-12T09:11:14","date_gmt":"2024-12-12T14:11:14","guid":{"rendered":"https:\/\/www.sportsbettingdime.com\/?p=650484"},"modified":"2025-01-07T17:44:40","modified_gmt":"2025-01-07T22:44:40","slug":"kentucky-regulators-approve-prime-sports-for-sports-betting","status":"publish","type":"post","link":"https:\/\/www.sportsbettingdime.com\/news\/betting\/kentucky-regulators-approve-prime-sports-for-sports-betting\/","title":{"rendered":"Kentucky Regulators Approve Prime Sports for Sports Betting"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><ul>\n<li>The Kentucky Horse Racing and Gaming Corporation approved a ninth sports betting license for the state<\/li>\n<li>The corporation approved Prime Sports&rsquo; license application earlier this week<\/li>\n<li>The new sportsbook will likely launch in the Bluegrass State in 2025<\/li>\n<\/ul>\n<hr>\n<p>The Bluegrass State will soon have a ninth sports betting operator.<\/p>\n<p>The <a href=\"https:\/\/www.sportsbettingdime.com\/us\/kentucky\/\" target=\"_blank\" rel=\"noopener\">Kentucky<\/a> Horse Racing and Gaming Corporation approved Prime Sports&rsquo; sports betting license application on Tuesday, Dec. 10, granting the operator the right to launch in Kentucky. It will likely be the sportsbook&rsquo;s third live state.<\/p><div class=\"\" data-freestar-ad=\"__300x250 __300x250\" id=\"sportsbettingdime_InContent_1\">\n        <script data-cfasync=\"false\" type=\"text\/javascript\">\n            freestar.config.enabled_slots.push({\n                placementName: \"sportsbettingdime_InContent_1\",\n                slotId: \"sportsbettingdime_InContent_1\"\n            });\n        <\/script>\n    <\/div>\n\n<p>Prime Sports is currently live in Ohio and New Jersey. 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In partnership with Kansas Crossing Casino and Hotel. Promotional offers not available in MS, NY, NV, ON, or PR.<\/small><\/small><\/p><\/div><div class=\"column bonus-button\"><\/div><\/li><\/ul><\/div><style>\n\t\t\t#bet-bonus-405869{position: relative;}\n\t\t\t#bet-bonus-405869.bet-sticky.element-is-sticky{z-index: 100 !important;}\n\t\t\t#bet-bonus-405869 ul{ margin-left: 0; margin-bottom: 0; list-style-type: none;padding-left: 0;padding-bottom: 0;background: #fbfbfb;}\n\t\t\t#bet-bonus-405869 ul li{ list-style: none; overflow: hidden;background: #fbfbfb;padding: 10px;border-bottom: 1px solid #ccc;margin-bottom: 3px;line-height: 1.2;}\n\t\t\t#bet-bonus-405869 ul li:before{display: none;}\n\t\t\t#bet-bonus-405869 ul li .column{float: left;}\n\t\t\t#bet-bonus-405869 ul li .column.bonus-logo{ width: 35px; }\n\t\t\t#bet-bonus-405869 ul li .column.bonus-logo a{display: block;margin-right: 7px;text-decoration: none;}\n\t\t\t#bet-bonus-405869 ul li .column.bonus-logo img{display: block;border-radius: 4px;}\n\t\t\t#bet-bonus-405869 ul li .column.bonus-text{width: calc(100% - 160px); padding: 0 12px;}\n\t\t\t#bet-bonus-405869 ul li .column.bonus-text a{ text-decoration: none;display: inline-block; font-size: 12px; font-weight: 700; text-transform: uppercase; vertical-align: top; letter-spacing: 1px; color:#ef4136;}\n\t\t\t#bet-bonus-405869 ul li .column.bonus-text p{ font-size: 16px; font-weight: 700;margin-bottom: 0;padding-bottom: 0; line-height: 1.2; color: #000;}\n\t\t\t#bet-bonus-405869 ul li .bonus-button{ width: 125px;}\n\t\t\t#bet-bonus-405869 ul li .bonus-button a{ text-decoration: none; display: block; padding: 13px 10px; width: 100%; font-size: 10px; font-weight: 700; border-radius: 4px; line-height: 1.7; text-decoration: none;border: 0;text-align: center;text-transform: uppercase;letter-spacing: 2px; box-shadow: 0 1px 0 0 #fff, 0 4px 8px 0 rgba(0,0,0,.1);background-color: #3dbf1f;border: 1px solid #3dbf1f;color: #fff;}\n\t\t\t#bet-bonus-405869 ul li .bonus-button a:hover{opacity: 0.7;background-color: #22ad01; color: #fff;border-color: #22ad01;}\n\t\t\t@media (max-width: 767px){\n\t\t\t\t#bet-bonus-405869 ul li .column.bonus-text{width: calc(100% - 145px);padding: 0 10px;}\n\t\t\t\t#bet-bonus-405869 ul li .column.bonus-text a{font-size: 14px;}\n\t\t\t\t#bet-bonus-405869 ul li .column.bonus-text p{font-size: 14px;}\n\t\t\t\t#bet-bonus-405869 ul li .bonus-button{ width: 110px;}\n\t\t\t}\n\t\t<\/style>\n<h2>New Operator Coming in 2025<\/h2>\n<p>Prime Sports did not give a specific launch date, but will likely not launch until 2025 at the earliest. The sportsbook touts itself as never imposing betting limits on players, allowing each patron to bet the maximum advertised amount for each posted event.<\/p>\n<p><strong>Joe Brennan Jr.<\/strong>, co-founder of Prime Sports, told <em>Sports Betting Dime<\/em> he is expecting the sportsbook to launch in Q1 of 2025, hopefully in time for the March Madness tournament, which kicks off on March 18, 2025.<\/p>\n<p>&ldquo;We&rsquo;re very happy about finally getting cleared by Kentucky regulators, and we&rsquo;re really looking forward to opening up there. You just have to see the news about the $3 million bettor with Circa last weekend in the NFL to know that Kentucky has some really good and serious bettors, and we think we will have a lot of appeal for that cohort,&rdquo; he said.<\/p>\n<p>Brennan referenced a Kentucky sports betting customer that placed a <a href=\"https:\/\/x.com\/AdamSchefter\/status\/1865189884668912061\" target=\"_blank\" rel=\"noopener\">$3.1 million bet at -700 odds on the Philadelphia Eagles<\/a> to defeat the Carolina Panthers last Sunday with Circa Sports. The Eagles won by the slim margin of 22-16, netting the patron $442,800.<\/p>\n<p>&ldquo;Kentucky is the only state to feature both Circa and Prime, so there&rsquo;s a lot of opportunity for bettors in Kentucky, and we&rsquo;re looking forward to matching up with them. In the meantime, we&rsquo;re expecting a launch in Q1 of 2025. It would be great if we could be live in time for March Madness, given the state&rsquo;s traditional high interest in college hoops,&rdquo; he said.<\/p>\n<p>Prime Sports will be the ninth sports betting operator in Kentucky, joining <a href=\"https:\/\/www.sportsbettingdime.com\/us\/kentucky\/draftkings\/\" target=\"_blank\" rel=\"noopener\">DraftKings<\/a>, ESPN BET, Circa Sports, Fanatics, Caesars, <a href=\"https:\/\/www.sportsbettingdime.com\/us\/kentucky\/bet365\/\" target=\"_blank\" rel=\"noopener\">bet365<\/a>, BetMGM, and <a href=\"https:\/\/www.sportsbettingdime.com\/us\/kentucky\/fanduel\/\" target=\"_blank\" rel=\"noopener\">FanDuel<\/a>.<\/p>\n<h2>Kentucky Market Thriving in Football Season<\/h2>\n<p>Prime Sports will join a sports betting market that seems to be coming into its own. Kentucky launched sports betting in September 2023, which has seen more than $2.8 billion in total online sports betting handle and $106.1 million in retail sports betting handle during the last 13 reported months.<\/p>\n<p>Since launch, Kentucky has brought in more than $46 million in sports betting tax revenue.<\/p>\n<p>According to Kentucky Horse Racing and Gaming Corporation <a href=\"https:\/\/khrc.ky.gov\/Documents\/Sports%20Wagering%20Report%2011.27.24.pdf\" target=\"_blank\" rel=\"noopener\">reports<\/a>, Kentucky sports bettors wagered $265,130,558 in online sports betting handle during October 2024. The corporation reported $18.6 million in gross gaming revenue, which led to $2.96 million in sports betting tax revenue for the month.<\/p>\n<p>October 2024 is the most recent month the corporation has reported.<\/p>\n<p>Here are the online sports betting handle totals for each operator in October:<\/p>\n<ul>\n<li>DraftKings: $102,713,776<\/li>\n<li>FanDuel: $92,282,050<\/li>\n<li>bet365: $24,485,005<\/li>\n<li><a href=\"https:\/\/www.sportsbettingdime.com\/us\/kentucky\/betmgm\/\" target=\"_blank\" rel=\"noopener\">BetMGM<\/a>: $13,057,278<\/li>\n<li><a href=\"https:\/\/www.sportsbettingdime.com\/us\/kentucky\/caesars\/\" target=\"_blank\" rel=\"noopener\">Caesars Sportsbook<\/a>: $11,519,213<\/li>\n<li>Fanatics Sportsbook: $9,609,212<\/li>\n<li>ESPN BET: $6,513,082<\/li>\n<li>Circa Sports: $4,950,942<\/li>\n<\/ul>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p> The Kentucky Horse Racing and Gaming Corporation approved Prime Sports&#8217; sports betting license application in the Bluegrass State.<\/p>\n","protected":false},"author":151,"featured_media":650495,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"website_editions":[],"website_editions_hreflang":[],"website_editions_default_edition":"us","website_editions_htmllang":"us","content_studio_integration_article_id":"","footnotes":""},"categories":[219383],"tags":[219456],"content_buckets":[],"class_list":["post-650484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-betting","tag-kentucky"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/posts\/650484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/users\/151"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/comments?post=650484"}],"version-history":[{"count":1,"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/posts\/650484\/revisions"}],"predecessor-version":[{"id":655486,"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/posts\/650484\/revisions\/655486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/media\/650495"}],"wp:attachment":[{"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/media?parent=650484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/categories?post=650484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/tags?post=650484"},{"taxonomy":"content_buckets","embeddable":true,"href":"https:\/\/www.sportsbettingdime.com\/wp-json\/wp\/v2\/content_buckets?post=650484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}