The world of cricket is no stranger to groundbreaking partnerships, and the latest collaboration between T10 Sports and Punjab Kings is set to make waves. As a leading sportswear brand, T10 Sports has teamed up with the popular IPL franchise Punjab Kings, bringing innovation and style to the cricketing arena. But what does this partnership mean for both parties? Let’s dive into the details.

T10 Sports has been named the Official Kit & Merchandise Partner of Punjab Kings. The partnership includes:

• Branding opportunities for T10 Sports on Punjab Kings’ official jerseys and merchandise.
• Exclusive fan-centric merchandise featuring high-quality apparel.
• Joint promotional campaigns to engage cricket enthusiasts across platforms.

T10 Sports was also the Kitting Partner of Punjab Kings from 2018 to 2023, highlighting a long-standing association between the two entities.

T10 Sports is a well-known name in the sports apparel industry, providing high-quality gear for athletes across various sports. Known for its cutting-edge designs and technologically advanced fabrics, the brand has become a trusted name among sports enthusiasts. With a strong presence in cricket, football, and other competitive sports, T10 Sports continues to set new benchmarks in sportswear innovation.

Punjab Kings, formerly known as Kings XI Punjab, is one of the most dynamic franchises in the Indian Premier League (IPL). With a loyal fan base and a history of exciting performances, the team has always been a crowd favorite. Over the years, Punjab Kings has built a strong brand identity, making strategic partnerships essential for its growth and outreach.

For Punjab Kings, aligning with a reputed sportswear brand like T10 Sports enhances its branding and performance apparel. On the other hand, T10 Sports gains immense visibility by associating with a high-profile IPL franchise, strengthening its position in the Indian market.

Fans are a crucial part of the IPL ecosystem, and this partnership aims to elevate their experience. Expect limited-edition jerseys, interactive social media contests, and in-stadium promotions, all designed to make the IPL season more exciting for Punjab Kings supporters.

High-performance apparel plays a crucial role in modern-day cricket. T10 Sports ensures players get the best gear to enhance mobility, breathability, and overall comfort, enabling them to perform at their peak. T10 Sports is committed to eco-friendly practices, utilizing sustainable materials and innovative fabric technology. This aligns with the growing trend of sustainability in the sports industry, making it a forward-thinking partnership. Expect to see T10 Sports and Punjab Kings making a splash on social media with engaging content, digital campaigns, and influencer collaborations. From behind-the-scenes training glimpses to exclusive product launches, fans will be treated to a host of exciting content.

Punjab Kings has collaborated with several brands over the years. However, the association with T10 Sports stands out due to its direct impact on player performance and fan engagement. The brand has previously worked with other cricket franchises and international teams, solidifying its reputation as a trusted sportswear partner. Beyond branding, this partnership is expected to drive significant revenue growth for both entities. The sale of exclusive merchandise and increased brand exposure will contribute to a larger market share in the sports industry.

Every partnership comes with challenges, whether in logistics, distribution, or branding execution. However, with strong brand alignment and shared goals, this collaboration presents immense opportunities for both parties. Industry experts see this partnership as a strategic move that benefits both Punjab Kings and T10 Sports. Media reports and public perception suggest an overwhelmingly positive response, indicating strong potential for success.

The T10 Sports and Punjab Kings partnership is a perfect blend of performance and style. As the IPL season unfolds, this collaboration will not only enhance team branding but also bring high-quality sportswear to fans. With innovation, sustainability, and fan engagement at its core, this is just the beginning of an exciting journey.

FAQs

1. What is the significance of the T10 Sports and Punjab Kings partnership?
   This partnership enhances team branding and provides high-quality sportswear for players and fans.
2. Will fans be able to buy exclusive Punjab Kings merchandise from T10 Sports?
   Yes, exclusive jerseys and merchandise will be available for fans.
3. How does T10 Sports contribute to cricket apparel innovation?
   T10 Sports uses advanced fabric technology to improve player performance and comfort.
4. Is this partnership limited to one IPL season?
   While initial details focus on the upcoming season, future collaborations are possible.
5. Where can fans purchase Punjab Kings’ official merchandise?
   Official merchandise will be available online and at select retail outlets associated with T10 Sports.

Ahmedabad. Ahead of their season opener in the TATA IPL 2025, Punjab Kings have officially unveiled their new campaign ‘BAS JEETNA HAI’ featuring Captain Shreyas Iyer, Head Coach Ricky Ponting, and the rest of the squad.

The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen in both candid training moments and striking cinematic frames. A standout moment features Arshdeep Singh letting out a lion’s roar—sher di dahaar—capturing the fearless spirit of Punjab, set to the powerful vocals of Punjabi singer Parmish Verma.

Also making special appearances in the campaign are Shashank Singh, local heroes Harpreet Brar, Prabhsimran Singh, and Nehal Wadhera, along with rising stars Priyansh Arya and Musheer Khan—highlighting the team’s strong core of Indian talent.

Satish Menon, CEO, Punjab Kings, shared his thoughts on the campaign:
“With this campaign, we’re not just showcasing our team—we’re celebrating a spirit. ‘Bas Jeetna Hai’ is more than a tagline. It’s an emotion every Punjab Kings fan lives by. We’re building a fun and fearless identity—on the field and off it. The atmosphere in the camp perfectly reflects what we’ve envisioned, and the boys are ready to give it their all.”

He further added, “I’m confident fans will connect deeply with this campaign. Here’s wishing the team a memorable and successful season ahead.”

Punjab Kings will kick off their IPL 2025 campaign today against Gujarat Titans at the Narendra Modi Stadium in Ahmedabad. After an away fixture against Lucknow Super Giants, the Kings will return to their new home ground, the New PCA Stadium in New Chandigarh, for back-to-back clashes against Rajasthan Royals and Chennai Super Kings.

Ecolink will feature prominently on the back of Punjab Kings headgear, across team promotions and activations

New Delhi. As the nation gears up for an electrifying cricketing season, Signify, the world leader in lighting, has announced the partnership of Ecolink with Punjab Kings for the highly anticipated Indian Premier League (IPL) 2025. This collaboration brings together two entities driven by a shared commitment to performance, innovation, and delivering exceptional experiences to the customers and fans.

With the onset of the Indian summer, this partnership perfectly aligns with Ecolink’s upcoming lineup of innovative fan launches. Just as Punjab Kings strives for excellence on the cricket field, Ecolink is determined to breeze into the lives of millions of Indian families through its wide range of reliable and efficient products. This synergy makes the partnership a natural fit. Throughout the IPL 2025 season, Ecolink will enjoy prominent visibility through Punjab Kings’ promotional campaigns, digital activations, and strategic brand placements, apart from being displayed on the back of the players’ helmet and cap.

Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, said, “Cricket is more than a sport in India; it’s a unifying force. We are thrilled to partner with Punjab Kings and connect with millions of passionate fans. This collaboration provides Ecolink with a powerful platform to strengthen our presence in the Indian market. We look forward to supporting the team and creating unforgettable experiences for fans, both on and off the field. Through this partnership, we aim to enrich homes and the cricketing world, demonstrating our shared commitment to excellence”.

Punjab Kings CEO Satish Menon said, “We are delighted to welcome Ecolink as our official partner for IPL 2025. This partnership reflects our shared pursuit of excellence and innovation, both on and off the field. We are confident that this collaboration will add immense value to the Punjab Kings family, while enhancing the experience for our passionate fans.”

Ecolink has built a strong reputation for providing durable, efficient, and high-performance lighting solutions, earning the trust and loyalty of its customers across 20+ countries in the world. Similarly, Punjab Kings has cultivated a passionate fan base that stands by the team through every match. This shared legacy of trust and commitment to delivering value forms the foundation of this partnership, celebrating innovation, performance, and the unifying spirit of cricket.

Punjab Kings enters IPL 2025 with a strengthened squad, featuring World Cup-winning former Australian captain Ricky Ponting as head coach, Shreyas Iyer as the new captain, and a lineup of renowned cricketers including the likes of Arshdeep Singh, Yuzvendra Chahal, Marcus Stoinis, Glenn Maxwell.

Mohali. Punjab Kings are all set to kick off their Indian Premier League (IPL) 2025 campaign with their first match against Gujarat Titans at the Narendra Modi Stadium on March 25. As the team takes the field, the excitement among fans is palpable, and expectations run high for a stellar season ahead.

Under Ricky Ponting’s coaching and Shreyas Iyer’s leadership, Punjab Kings are ready to make a strong statement this season. Ahead of their first match, Assistant coach Brad Haddin addressed the press and gave insight into the team’s preparations.

As the countdown to the first match begins, the players are gearing up to deliver a performance worth remembering and begin the season on a winning note. “I think the key focus for us since we’ve got here is to get our players ready for the season. We had a good camp in Dharamsala, where we got to know a lot of our Indian players and we’re very excited about the talent we have. They’re very athletic, they’re going to be a brave, brave cricket team,” Haddin said.

With speedsters Kagiso Rabada and Mohammad Siraj leading the Titans’ pace attack, Haddin was asked about the Kings’ opening combination in their first match of the season. Keeping the cards close to his chest, the former Aussie keeper said, “We are not sure who opens yet. We have got guys like Marcus Stoinis and Josh Inglis who have done it well in the past as well. So We have to make sure that we get the right combination.”

With a group of youngsters and veteran stars in the squad, Haddin further did not reveal the team combination but insisted that the management will continue to give opportunities to players to express themselves.

“We want to make sure that they play brave cricket and as per the situation in front of them. This is a new group. We have players in every position we need who can adapt to play in different roles. I think we’ve got experience right through,” Haddin said.

The Punjab Kings assistant coach further praised the team’s bonding and said it has trickled down from the captain Shreyas Iyer. “I think the culture is driven by our leaders. We have a very driven captain in Shreyas Iyer who has had a lot of success in this format of the game. He has brought everyone together. The staff is on the same page as the players. We are a tight group but it’s been led by the standards and the habits that the captain sets,” he signed off.

Kolkata. Kolkata Knight Riders have turned back the clock by unveiling a collection of vintage merchandise inspired by iconic black and gold jerseys donned by the franchise from its initial season in 2008.

At Knights Unplugged 2.0, KKR showcased the merchandise collection for their partners SIX5SIX, Valiente, and Fancode in a fashion show. The retro black and gold fan jersey was the showstopper at the event, amongst the other merchandise unveiled.

The relaunched fan jersey collection will not be donned by the team for the upcoming season. However, it will be available to the fans for retail.

One of India’s leading sportswear brands, SIX5SIX will create exclusive apparels inspired by KKR’s journey, reflecting the passion, resilience, and pride that define the franchise. This unique collaboration will invoke a sense of nostalgia for fans as it serves as a reminder for KKR’s 18-year journey, while also giving them a chic range of other merchandises to choose from.

Speaking on the collaboration, Binda Dey, CMO, Knight Riders Sports said, “We are thrilled to introduce this vintage collection of KKR merchandise, bringing a cherished part of our history back to life for our fans. While the team will continue to wear the iconic purple and gold jersey, this special edition fan jersey serves as both a nostalgic tribute and a limited-edition collector’s item.”

Kolkata Knight Riders will continue to don the purple and gold jersey that showcases three championship stars, commemorating their title-winning campaigns in 2012, 2014 and 2024.

About Kolkata Knight Riders
The Knight Riders brand is a global brand in International Cricket, with eight trophies to its name and four professional franchises under its wings – Kolkata Knight Riders (KKR) in the TATA IPL, Trinbago Knight Riders (TKR) in the Caribbean Premier League, Abu Dhabi Knight Riders (ADKR) in UAE’s International League T20 and Los Angeles Knight Riders (LAKR) in USA’s Major League Cricket, making it one of the most versatile brands in T20 cricket globally.

KKR has made four appearances in the TATA IPL final, winning the championship thrice (2012, 2014, 2024). They finished runners-up in the 2021 season, staging one of the most remarkable comebacks in the tournament’s history. TKR’s Men’s Team has won the CPL championship 4 times in 10 years since the Knight Riders took over the franchise. They are the most successful team in the Caribbean and hold a unique feat of having won the trophy in 2020 without losing a single game in the whole tournament. TKR Women, the Knight Riders’ first ever Women’s Team, were champions of the inaugural WCPL in 2022.

For many years now, the Knight Riders Academy has been actively scouting talented cricketers from across India and around the world. The sole objective of the Academy is to identify and help cricketers make an overall round-the-year improvement in their cricketing skills and fitness.

The Board of Control for Cricket in India (BCCI) is delighted to announce a cash reward of INR 58 Crore for Team India following their triumph at the ICC Champions Trophy 2025. This financial recognition honours the players, coaching and support staff and members of the Men’s Selection Committee.

Under the able and astute leadership of Captain Rohit Sharma, India dominated the tournament, registering four commanding victories en route to the final. The team began their campaign with a solid six-wicket win over Bangladesh, then secured a convincing six-wicket triumph against Pakistan. They continued their momentum with a 44-run victory over New Zealand before ultimately overcoming Australia by four wickets in the semi-final.

Mr. Roger Binny, President, BCCI: “Winning back-to-back ICC titles is special and this reward recognizes Team India’s dedication and excellence on the global stage. The cash award is a recognition of the hard work that everyone puts in behind the scenes. This was also our second ICC Trophy in 2025, following the ICC U19 Women’s World Cup triumph and it highlights the strong cricketing ecosystem in place in our country.”

Mr. Devajit Saikia, Honorary Secretary, BCCI: “The BCCI is proud to honour the players and support staff with this well-deserved reward. Their dominance in world cricket is a result of years of hard work and strategic execution. This victory has justified India’s top ranking in white-ball cricket, and we are sure the team will continue to excel in the years to come. The dedication and commitment shown by the players have set a new benchmark, and we are confident that Indian cricket will keep raising the bar on the global stage.”

Mr. Rajeev Shukla, Vice-President, BCCI: “This cash reward is a tribute to the outstanding performances delivered by the team throughout the tournament. The players exhibited remarkable composure under pressure, and their success is an inspiration to aspiring cricketers across the country. The team has once again proved that Indian cricket is built on a strong foundation of skill, mental toughness, and a winning mentality.”

Mr. Prabhtej Bhatia, Treasurer, BCCI: “The BCCI takes immense pride in acknowledging the hard work and dedication of our players and support staff, and this cash prize reflects our commitment to encouraging excellence in Indian cricket. We remain committed to providing the best resources and infrastructure to help Indian cricket continue its dominance on the global stage. This triumph further underscores the strength and depth of talent available at all levels.”

Mr. Rohan Gauns Dessai, Honorary Joint Secretary, BCCI: “Team India looked solid throughout the tournament and the final against New Zealand was a spectacular game. It brought a lot of joy and cheer to the nation and Team India fans across the globe. This success is a reflection of the robust cricketing system in place, and we will continue to strengthen it to maintain our supremacy in world cricket.”

Chandigarh. With IPL 2025 just around the corner, Punjab Kings on Wednesday welcomed 30 individuals from the region to their training session at New PCA stadium, New Chandigarh, as they put in the hard yards for the new season.

Among the attendees were children and adults, including specially-abled individuals, associated with Chandigarh Spinal Rehab Centre, SOREM Interventions for Autism & Related Disabilities, and the Smiling Dandelion Foundation, enjoyed an unforgettable experience as they had the opportunity to watch Punjab Kings train from close quarters. To their amazement, they also got a chance to interact with Head Coach Ricky Ponting, Captain Shreyas Iyer, all-rounder Marcus Stoinis, and pacer Lockie Ferguson.

Punjab Kings have always believed that the impact of sports extends far beyond the field, and that was evident yesterday.

Watch on Instagram: https://www.instagram.com/reel/DHaswc4p-Pd

With a commitment to making a difference beyond the pitch, Punjab Kings helped many children fulfill their dreams as they took photographs, collected autographs from the superstars, and discussed the game at length.

When one is determined, is heading in the right direction, and is working hard, the result is always positive – Dr. Mandaviya

Through Khelo India Para Games, our athletes are getting the best opportunity and they are paving the pathway to success – Dr. Mandaviya

Five Paralympians Participate in Unique Torch Rally in Presence of Union Ministers Dr. Mansukh Mandaviya and Dr. Virendra Kumar

New Delhi, 20th March 2025: Union Minister of Youth Affairs & Sports and Labour & Employment, Dr. Mansukh Mandaviya declared the 2nd Khelo India Para Games 2025 open at KD Jadhav Indoor Hall, Indira Gandhi Stadium complex in New Delhi today. More than 1300 para athletes will take part in six sports disciplines in this eight-day long championship.

Six Paralympians – Simran Sharma (athletics), Praveen Kumar (badminton), Nitesh Kumar (badminton), Nitya Sre (badminton) and Preeti Pal (athletics) joined Dr. Mansukh Mandaviya, Union minister of Youth Affairs and Sports, Dr. Virendra Kumar, Union Minister of Social Justice & Empowerment, Sri Kento Jini, Sports and Youth Affairs Minister of Arunachal Pradesh and President of the Paralympic Committee of India and former Paralympian Sri Devendra Jhajharia, in a unique torch rally to formally flag off the Khelo India Para Games 2025.

Dr Mansukh Mandaviya said he was excited to see the response to every Khelo India event that has now become the “umbrella” for all athletes aspiring to win laurels for the country. “I am immensely proud and elated by the contributions made by Khelo India to Indian sports. Be it Khelo India Youth Games, Khelo India School Games, Khelo India Winter Games or Khelo India Para Games, our athletes are making the country proud through their talent everywhere,” said Dr Mandaviya.

Dr Mandaviya further said, “When one is determined, is heading in the right direction, and is working hard, the result is always positive. The success at Paris Paralympics 2024, where we won a total of 29 medals proved that our athletes have the potential to make the country proud on the global stage. Through Khelo India Para Games, our athletes are getting the best opportunity and they are paving the pathway to success. This is exactly what our Hon’ble Prime Minister Narendra Modi had envisaged”.

Dr. Kumar too lauded the Khelo India initiative and mentioned, “Khelo India Para Games 2025 is a world-class platform for Indian athletes to compete among each other and portray their talent publicly. At the same time, it also provides a chance to the para athletes to not just prove themselves but also inspire others through their challenging journey”.

The opening ceremony featured athletes, coaches and support staff from all over the country. Secretary (Sports), Smt. Sujata Chaturvedi and senior officials of the Sports Authority of India were also present at the opening ceremony.

For more on KIPG 2025, click: https://para.kheloindia.gov.in/

ABOUT KHELO INDIA PARA GAMES:
Khelo India Para Games is part of the Khelo India mission to provide a platform for talented athletes to showcase their sporting and competitive skills. The 1st edition of Khelo India Para Games, held in December 2023, was organized to enable para athletes to showcase their talent at the national level. The Games were played in seven sports disciplines across three venues in New Delhi. The second edition of KIPG, to be held at three venues in the capital between March 20-27, 2025, will be held in six disciplines — para athletics, para archery, para powerlifting, para badminton, para table tennis and para shooting.

Image Credits: SAI Media

Minister deliberates starting a women’s kabaddi league
Cash Award of INR 67,50,000 announced by the Sports Ministry to celebrate the team’s success.

New Delhi. Participating in the 6th Asian Women’s Kabaddi Championship held from March 6 to 8, 2025, in Tehran, the Indian Women’s Kabaddi team successfully defended their title beating hosts Iran 32-25 in Tehran on Saturday. This kabaddi tournament returned after an 8-year hiatus, with the previous edition held in 2017 in Iran where India defeated South Korea to win the trophy.

Fresh off this victory, the team returned on Tuesday and were felicitated by Dr. Mansukh Mandaviya, Hon’ble Union Minister for Youth Affairs and Sports, Government of India. In lieu of securing the trophy for the fifth time, the Hon’ble Minister announced a Cash Reward of INR 67,50,000 to the team.

Speaking post the felicitation, the Hon’ble minister said, “We will take all efforts to support our female athletes. In line with the men’s league, we will be starting a women’s kabaddi league to give women more opportunities. Hon’ble Prime Minister Shri Narendra Modi wants our girls to get equal opportunities in the development of Viksit Bharat.”

He further added, “At the Chintan Shivir in Hyderabad, we took a decision to get the corporate sector to adopt one sport and provide the best financial support as well as open academies where athletes get good coaches and give good coaching. We from government will do everything to ensure this even for indigenous sports including kabaddi.”

Clubbed with Thailand, Bangladesh and Malaysia in Group A, India comfortably advanced to the semi- final, defeating Bangladesh 64-23, Thailand 76-21, and Malaysia 73-19 to top their pool with three wins and an impressive cumulative score difference of +150. In their semi-final clash, the team breezed past neighbourhood rivals Nepal with a 56-18 scoreline, setting up an exciting final against hosts Iran. In what was their most challenging game of the tournament, Team India prevailed with the score reading 32-25. Notably, South Korea remains the only other nation to have won this tournament, claiming victory on home soil in 2016.

This accomplishment would not be possible without the leadership of raider and skipper Sonali Shingate, who expressed gratitude for the support that the team has received from the Ministry of Sports & Youth Affairs. “This victory is for every member of our team which played magnificently to ensure that we returned as champions. The support from the Ministry of Sports & Youth Affairs has been instrumental in our preparation. Our camp held at SAI Sonepat was crucial to our success. We are also very grateful for the timely support from the Supreme Court, for ensuring that India could allowing our team to prepare for this championship. We are glad we could prove successful with the faith put in us. Now, we are looking forward to the Women’s Kabaddi World Cup in Bihar this June,” an elated Shingate stated.

“This victory reinforces India’s dominance in kabaddi and shows the growing strength of our women athletes on the international stage. The AKFI is proud of this team’s achievements and will continue supporting their participation in forthcoming multi-nation tournaments conducted by the International Kabaddi Federation and the Asian Kabaddi Federation,” said Mr. Jitendra Pran Singh Thakur, the Secretary-elect, Amateur Kabaddi Federation of India. He emphasised that the Indian team’s triumph at the 2025 Asian Women Kabaddi Championships, Tehran, was an impressive dress rehearsal for the side that also won gold in the 2023 Asian Games, held in Hangzhou, China, as they prepare for the much-awaited Women’s Kabaddi World Cup, to be held in Bihar in June later in 2025.

In this regard, the President of the International Kabaddi Federation, Mr. Vinod Tiwary, who is also the Deputy Director General of the Olympic Council of Asia, and Member of the OCA Executive Board, has also conveyed congratulations to the Indian winning team. “The IKF-affiliated countries readily acknowledge the great role that India plays as the torch-bearer for kabaddi. IKF is very grateful to the Indian sports authorities and the Indian Supreme Court for making the Indian women to participate in the 2025 Asian Women Kabaddi Championships in Tehran”, said Tiwary.

First-ever ASMITA Newsletter Launched by Union Minister and Olympian shuttler Pulella Gopichand

New Delhi. State sports Ministers, athletes and administrators joined Union Minister of Youth Affairs and Sports Dr. Mansukh Mandaviya in a special cycle rally to mark International Women’s Day at Kanha Shanti Vanam in Telangana today.

Speaking during the flag off of the rally, Dr. Mandaviya said, “This cycle rally is a testament to our Nari Shakti, showcasing the determination, leadership, and excellence of women in sports and beyond”.

Held on the sidelines of the Chintan Shivir, a national meet of State ministers and key stakeholders discussing India’s preparation for 2028 LA Olympics and the bid to host the 2036 Summer Games, the cycle rally drew keen interest from members of the Kanha Shanti Vanam, a wellness and spiritual centre.

To mark Women’s Day, Dr. Mansukh Mandaviya, Secretary (Sports) Smt. Sujata Chaturvedi and former Olympian and badminton star Pulella Gopichand along with other prominent athletes launched the ASMITA newsletter. The newsletter captures the essence of ‘Sports For Women’ mission started by the government in 2021. The newsletter also highlights the amazing reach of ASMITA leagues and how they are transforming the lives of young women who are aspiring to take up sports as a career.

Former All-England champion Gopichand, who has coached Olympic medallists like Saina Nehwal and PV Sindhu, said: “As they say women have won more Olympic medals for India and it is only fair that they need to be promoted even more. ASMITA is a great platform and when 15 sports ministers join Dr Mandaviya to talk about the future of sports and chase our Olympics dreams, it is a great initiative. Only the right policies have to be made properly and implemented.”

The cycling rally was led by the Hon’ble Sports minister of Assam Shrimati Nandita Gorlosa, women trainees of the Gopichand badminton academy and para-athlete and a bronze medallist at the Paris Paralympics 2024, Deepthi Jeevanji.

Dr. Mansukh Mandaviya joined the cycling rally and reiterated the importance of making cycling a regular habit for a healthier lifestyle. The Sundays on Cycle initiative, a key effort led by Dr. Mandaviya, has gained traction across the country, encouraging people to adopt cycling as part of their routine.

“Cycling should become a fashion and a tool to fight obesity and lifestyle diseases. I urge all citizens to strengthen Prime Minister Narendra Modi’s Fit India Movement by dedicating at least an hour every Sunday to fitness,” he said.

It was a sea of yellow at the Kanha Shanti Vanam where all participants enjoyed the cool early morning breeze and cycled the winding 3-km route with great enthusiasm.

Smt. Gorlosa said: “I have cycled after 30 years. It brought me back some wonderful memories. When Dr. Mandaviya said that I have to cycle, I could not say no and I don’t regret it. On Women’s Day, it was a special feeling and I fully agree with the message that cycling means fitness and a good way to channel your energies.”

ABOUT ASMITA:

ASMITA (Achieving Sports Milestone by Inspiring Women) is part of Khelo India’s gender neutral mission to promote sports among women through leagues and competition. As such, the Sports Authority of India supports National Sports Federations to conduct Khelo India women’s leagues across multiple age groups at both zonal and national levels. Started in 2021, ASMITA leagues not only aim to increase the participation of women in sports but to utilise the leagues as a platform for identification of new talent across the length and breadth of India.