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Corporate heads to act as pacers for vedanta delhi half marathon’s 21k

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From business owners and executives to professionals and students of all genders, this event stands out for its unique ability to foster community spirit and showcase leadership in action on October 20th.

New Delhi. Sporting events like a Half Marathon provide the perfect opportunity to bring a community together, and the Vedanta Delhi Half Marathon is no different. From business owners and executives to professionals and students of all genders, this event stands out for its unique ability to foster community spirit and showcase leadership in action on October 20th.

A ‘pacer’ role in the Vedanta Delhi Half Marathon is to set aside time from their demanding schedules to guide and inspire other runners through the race and help them to the finish line. Their participation breaks down societal barriers as executives and corporate heads directly share their knowledge and experience with runners from all walks of life.

Volunteering their precious time to be pacers for the Vedanta Delhi Half Marathon, they are experienced runners who are also leaders in their respective fields. These corporate maestros will act as motivators as they support the participants through the challenging 21-kilometer course.

Pacers play a crucial role in a half marathon, particularly in the 21K event. They help runners maintain consistency, offer encouragement, and act as the difference between a runner completing the race or not. Their involvement goes beyond mere pacing; they shed their usual work life to become running coaches and impart valuable advice earned from years of running at such events.

Among the 21K pacers, Delhi NCR leads the pack with seven impressive representatives. This strong showing from the capital region is complemented by a diverse group of runners hailing from across India. Bangalore, Haryana, Mumbai, Tamil Nadu, Hosur, Indore, and Lucknow each contribute one pacer, highlighting the widespread enthusiasm for the event.

The all-women 10K pacer contingent showcases a similar geographical spread, albeit with a more concentrated representation. Once again, Delhi NCR demonstrates its running prowess, providing seven pacers. The team is rounded out by two runners from beyond the capital region, with Mumbai and Darjeeling each sending one pacer.

Gautam Pande is the Chief Transformation Officer at GreyOrange, a Warehouse Robotics company based in Gurgaon. But on Sunday, October 20, he will be one of the leading pacers at the 21K event. With a BUS time of 1:40, Gautam emphasizes the importance of winning the battle of the mind during such races and also speaks about how the pacers help the participants overcome any challenges.

“The role of a pacer is to provide guidance and inspiration. We help runners believe in themselves and give their very best. Much of the battle in faster half marathon times is mental, so we try to calm nerves and provide support. This support starts before the race, often a week before pre-race jitters begin. We use WhatsApp groups and other channels to communicate with our pace group, ensuring everyone stays calm, focused, and well-rested before the big day. And on race day, we are there to lead from the front. These tips from experienced runners can go a long way in helping others achieve their personal bests,” said Gautam.

As much as pacers are required in the 21-kilometer run, they are equally important for the 10-kilometer event. At the upcoming Vedanta Delhi Half Marathon, the 10-kilometer event promises to be an exciting blend of endurance and speed. The 10-kilometer run will feature an all-women contingent of pacers. Nine skilled female runners are set to lead the way, setting the pace and inspiring participants throughout the course. This group of accomplished women will play a crucial role in shaping the rhythm and energy of the run.

The pacers for this event face a unique challenge: They must balance the demands of stamina and velocity in their guidance of fellow runners.

With an impressive BUS time of 55 minutes, Aarti Bardan is among the nine pacers for the 10K event. Speaking about her role as a pacer at the Vedanta Delhi Half Marathon, Aarti said, “Completing a 10K is as challenging as completing a Half Marathon, even for experienced runners. Maintaining an even pace throughout is crucial. Consistent pacing can help runners conserve energy for a final push near the finish line, and this is where our team will help the participants. I’m looking forward to sharing this advice during the race and ensuring that everyone can finish and experience the joy of completing the 10K – a true testament to their spirit and dedication.”

Corporate Pacers (21KM)

Vijayaraghavan Venugopal, CEO of nutrition brand FAST&UP (Bangalore-1:30m Bus); Gautam Pande, CTO of IT company GreyOrange (Gurgaon-1.40m Bus); Keshav Manik Thala, an Ultramarathon runner who has got the distinction of World Champion (Haryana-1.45m Bus); Dr. Amit Ballani, a Consultant Radiologist for the Indian Railways (New Delhi-1.50m Bus); Pankaj Madaan, Head IMC at TECNO Mobile India           (Gurgaon-1.55m Bus); Jaideep Singh Ghai, a runner who also loves to swim (Mumbai-1.59m Bus); Shingo Kuriyama, Managing Director at Mani Medical India (New Delhi-2.00hr Bus); Sanjay Chhabra, he is a finance professional with 25+ years association with industries across B2B & B2C segments, (New Delhi-2.05m Bus); Hussian Mohd Patel (Tamil Nadu-2.10m Bus); Vineet Agarwal, Founder & CEO, T10Sports (Gurgaon-2.15m Bus); Thandeswaran Periyasam (Hosur-2.20m Bus); Rashmi Mohanty, CFO for a large NBFC (Gurgaon-2 hr 25m Bus); Hirday Punjani (Gurgaon-2.30m Bus); Saurabh Jain (Indore-2.35m Bus); Shekhar Chaurasia (Lucknow-2.40m Bus).           

All women 10K Pacers (10KM)

Aarti Bardan (New Delhi-55m Bus); Shivani Verma (Gurgaon-58m Bus); Ayesha Mansukhani (Mumbai-59m Bus); Dickey Palzom Bhutia (Darjeeling-60m Bus); Mekhla Maheshwari (Gurgaon-65m Bus); Maya Nair (Noida-70m Bus); Anjali Grover (Gurgaon-75m Bus); Dimple Thakur (New Delhi-75m Bus); Sangeeta Shiledar (Gurgaon-80m Bus)

The Vedanta Delhi Half Marathon will be flagged from the Jawaharlal Nehru Stadium on 20th October 2024.

The Vedanta Delhi Half Marathon will be telecast live on Sony Sports 1, on October 20 from 6:15 am onwards.

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Business

T10 Sports & Punjab Kings Partnership: A Game-Changing Collaboration

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The world of cricket is no stranger to groundbreaking partnerships, and the latest collaboration between T10 Sports and Punjab Kings is set to make waves. As a leading sportswear brand, T10 Sports has teamed up with the popular IPL franchise Punjab Kings, bringing innovation and style to the cricketing arena. But what does this partnership mean for both parties? Let’s dive into the details.

T10 Sports has been named the Official Kit & Merchandise Partner of Punjab Kings. The partnership includes:

  • Branding opportunities for T10 Sports on Punjab Kings’ official jerseys and merchandise.
  • Exclusive fan-centric merchandise featuring high-quality apparel.
  • Joint promotional campaigns to engage cricket enthusiasts across platforms.

T10 Sports was also the Kitting Partner of Punjab Kings from 2018 to 2023, highlighting a long-standing association between the two entities.

T10 Sports is a well-known name in the sports apparel industry, providing high-quality gear for athletes across various sports. Known for its cutting-edge designs and technologically advanced fabrics, the brand has become a trusted name among sports enthusiasts. With a strong presence in cricket, football, and other competitive sports, T10 Sports continues to set new benchmarks in sportswear innovation.

Punjab Kings, formerly known as Kings XI Punjab, is one of the most dynamic franchises in the Indian Premier League (IPL). With a loyal fan base and a history of exciting performances, the team has always been a crowd favorite. Over the years, Punjab Kings has built a strong brand identity, making strategic partnerships essential for its growth and outreach.

For Punjab Kings, aligning with a reputed sportswear brand like T10 Sports enhances its branding and performance apparel. On the other hand, T10 Sports gains immense visibility by associating with a high-profile IPL franchise, strengthening its position in the Indian market.

Fans are a crucial part of the IPL ecosystem, and this partnership aims to elevate their experience. Expect limited-edition jerseys, interactive social media contests, and in-stadium promotions, all designed to make the IPL season more exciting for Punjab Kings supporters.

High-performance apparel plays a crucial role in modern-day cricket. T10 Sports ensures players get the best gear to enhance mobility, breathability, and overall comfort, enabling them to perform at their peak. T10 Sports is committed to eco-friendly practices, utilizing sustainable materials and innovative fabric technology. This aligns with the growing trend of sustainability in the sports industry, making it a forward-thinking partnership. Expect to see T10 Sports and Punjab Kings making a splash on social media with engaging content, digital campaigns, and influencer collaborations. From behind-the-scenes training glimpses to exclusive product launches, fans will be treated to a host of exciting content.

Punjab Kings has collaborated with several brands over the years. However, the association with T10 Sports stands out due to its direct impact on player performance and fan engagement. The brand has previously worked with other cricket franchises and international teams, solidifying its reputation as a trusted sportswear partner. Beyond branding, this partnership is expected to drive significant revenue growth for both entities. The sale of exclusive merchandise and increased brand exposure will contribute to a larger market share in the sports industry.

Every partnership comes with challenges, whether in logistics, distribution, or branding execution. However, with strong brand alignment and shared goals, this collaboration presents immense opportunities for both parties. Industry experts see this partnership as a strategic move that benefits both Punjab Kings and T10 Sports. Media reports and public perception suggest an overwhelmingly positive response, indicating strong potential for success.

The T10 Sports and Punjab Kings partnership is a perfect blend of performance and style. As the IPL season unfolds, this collaboration will not only enhance team branding but also bring high-quality sportswear to fans. With innovation, sustainability, and fan engagement at its core, this is just the beginning of an exciting journey.

FAQs

  1. What is the significance of the T10 Sports and Punjab Kings partnership?
    This partnership enhances team branding and provides high-quality sportswear for players and fans.
  2. Will fans be able to buy exclusive Punjab Kings merchandise from T10 Sports?
    Yes, exclusive jerseys and merchandise will be available for fans.
  3. How does T10 Sports contribute to cricket apparel innovation?
    T10 Sports uses advanced fabric technology to improve player performance and comfort.
  4. Is this partnership limited to one IPL season?
    While initial details focus on the upcoming season, future collaborations are possible.
  5. Where can fans purchase Punjab Kings’ official merchandise?
    Official merchandise will be available online and at select retail outlets associated with T10 Sports.
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Sports

Punjab Kings launch their IPL 2025 campaign: ‘BAS JEETNA HAI’

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Ahmedabad. Ahead of their season opener in the TATA IPL 2025, Punjab Kings have officially unveiled their new campaign ‘BAS JEETNA HAI’ featuring Captain Shreyas Iyer, Head Coach Ricky Ponting, and the rest of the squad.

The high-energy campaign video showcases star players Arshdeep Singh, Lockie Ferguson, Yuzvendra Chahal, Glenn Maxwell, Marcus Stoinis, and Marco Jansen in both candid training moments and striking cinematic frames. A standout moment features Arshdeep Singh letting out a lion’s roar—sher di dahaar—capturing the fearless spirit of Punjab, set to the powerful vocals of Punjabi singer Parmish Verma.

Also making special appearances in the campaign are Shashank Singh, local heroes Harpreet Brar, Prabhsimran Singh, and Nehal Wadhera, along with rising stars Priyansh Arya and Musheer Khan—highlighting the team’s strong core of Indian talent.

Satish Menon, CEO, Punjab Kings, shared his thoughts on the campaign:
“With this campaign, we’re not just showcasing our team—we’re celebrating a spirit. ‘Bas Jeetna Hai’ is more than a tagline. It’s an emotion every Punjab Kings fan lives by. We’re building a fun and fearless identity—on the field and off it. The atmosphere in the camp perfectly reflects what we’ve envisioned, and the boys are ready to give it their all.”

He further added, “I’m confident fans will connect deeply with this campaign. Here’s wishing the team a memorable and successful season ahead.”

Punjab Kings will kick off their IPL 2025 campaign today against Gujarat Titans at the Narendra Modi Stadium in Ahmedabad. After an away fixture against Lucknow Super Giants, the Kings will return to their new home ground, the New PCA Stadium in New Chandigarh, for back-to-back clashes against Rajasthan Royals and Chennai Super Kings.

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Sports

Kicking off IPL 2025, Ecolink associates with Punjab Kings as ‘Official Partner’

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Ecolink will feature prominently on the back of Punjab Kings headgear, across team promotions and activations

New Delhi. As the nation gears up for an electrifying cricketing season, Signify, the world leader in lighting, has announced the partnership of Ecolink with Punjab Kings for the highly anticipated Indian Premier League (IPL) 2025. This collaboration brings together two entities driven by a shared commitment to performance, innovation, and delivering exceptional experiences to the customers and fans.

With the onset of the Indian summer, this partnership perfectly aligns with Ecolink’s upcoming lineup of innovative fan launches. Just as Punjab Kings strives for excellence on the cricket field, Ecolink is determined to breeze into the lives of millions of Indian families through its wide range of reliable and efficient products. This synergy makes the partnership a natural fit. Throughout the IPL 2025 season, Ecolink will enjoy prominent visibility through Punjab Kings’ promotional campaigns, digital activations, and strategic brand placements, apart from being displayed on the back of the players’ helmet and cap.

Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, said, “Cricket is more than a sport in India; it’s a unifying force. We are thrilled to partner with Punjab Kings and connect with millions of passionate fans. This collaboration provides Ecolink with a powerful platform to strengthen our presence in the Indian market. We look forward to supporting the team and creating unforgettable experiences for fans, both on and off the field. Through this partnership, we aim to enrich homes and the cricketing world, demonstrating our shared commitment to excellence”.

Punjab Kings CEO Satish Menon said, “We are delighted to welcome Ecolink as our official partner for IPL 2025. This partnership reflects our shared pursuit of excellence and innovation, both on and off the field. We are confident that this collaboration will add immense value to the Punjab Kings family, while enhancing the experience for our passionate fans.”

Ecolink has built a strong reputation for providing durable, efficient, and high-performance lighting solutions, earning the trust and loyalty of its customers across 20+ countries in the world. Similarly, Punjab Kings has cultivated a passionate fan base that stands by the team through every match. This shared legacy of trust and commitment to delivering value forms the foundation of this partnership, celebrating innovation, performance, and the unifying spirit of cricket.

Punjab Kings enters IPL 2025 with a strengthened squad, featuring World Cup-winning former Australian captain Ricky Ponting as head coach, Shreyas Iyer as the new captain, and a lineup of renowned cricketers including the likes of Arshdeep Singh, Yuzvendra Chahal, Marcus Stoinis, Glenn Maxwell.

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